As the UX Design Lead for this project, my role involved close collaboration with product managers, designers, and engineers. Together, we executed designs that aimed to enhance the efficiency of cardealer/warehouse users in managing and processing orders.

Background

Car dealership inventory management system WMS (Warehouse Management System) is an enterprise SaaS product providing a comprehensive range of features to help car dealer track vehicle inventory, manage customer order, and analyze the company's financial situation.

By prioritizing usability and seamless functionality, we aimed to enhance the overall user experience and provide a comprehensive solution for efficient car dealership operations.

• Reduce customer churn
• Streamlining processes
• Engaging users through extensive contextual dashboards

The objective was to establish a strong foundation that could accommodate a startup business and cater to a diverse user base, while also attracting more users.

• An easy-to-use interface for sharing and exploring

• Encourages more positive and productive interactions

• Build a content-driven platform that encompasses diverse perspectives.

Who are our primary users? Are they individuals with prior experience using social media, or is the audience more diverse?

What pain points do our users encounter that could be addressed with our product?

In what ways can we differentiate our product from other offerings in the market?

Through observing users' interactions with this app, I have identified several unexpected issues.
Here are the conclusions:

• Firstly, throughout the entire user journey, users who are familiar with social media have a strong desire to explore content, but the design of the previous version did not provide clear guidance for users.

• Secondly, in the sharing process, users are more concerned with how to quickly share their views, and convoluted steps can dampen their desire to share.
  
  As a result, improvements can be made in these areas to enhance the user experience.

Before touching the design, I conducted an analysis of the app's user data.
I discovered that the success rates of the app's primary functions, browsing and publishing, were lower than desired. Users were required to expend more time and effort in order to familiarize themselves with the platform, despite their presumed familiarity with social media.
These findings revealed a discrepancy between the user experience and the developer's intended goals.

The main issue with the app is that the currently designed features deviate from the intended product positioning. The primary function of the product is to enable users to quickly share their experiences, but the unclear prioritization has caused confusion along the way.

I initially added the subscription option right after the registration process.
However, I later realized that it might come across as too aggressive for first-time users. To address this issue, I decided to change the size of the "Continue" button to be the same size as the "Later" button. At this stage, our primary goal was to inform users about the subscription option without causing any unnecessary anxiety.

After considering different options, we decided to go with version 2.0 where both buttons were presented at the same level. This proved to be more clickable for users and reduced the chance of getting annoyed or frustrated.

The platform has a primary focus on topics instead of individuals. Anyone can make their opinion influential without being a 10k follower influencer.
By allowing users to follow specific topics instead of individuals, this feature promotes user autonomy and can increase engagement.
By checking the information icon on a piece of content, the user can see the engagement rate of that post.
Additionally, users can search for popular topics in specific areas.

In mode 1, we first used a sidebar to let users express their attitudes. Later on, the conclusion of user testing showed that it weakened the purpose of “encouraging express viewpoints”.
In Mode 2, the “like” and “dislike” buttons were placed at the bottom to highlight the main function.
After two more rounds of testing, I prioritized the task spectrum again. Resulting in replacing the dislike button with a thinking button to reduce negative interactions and encourage users to express different opinions.

Enable users to swipe through various opinions based on their volition rather than the algorithm. Users may either agree with the topic or have something else to share.