Avoketo Web Platform

Find the right keto,
personalized for you

Avoketo is a unique brand that sells keto supplements online. The goal of this project was to position avoketo as a contemporary health brand where customer can experience ketogenic diet with a modern reinterpretation.

Scope

Branding definition
Information architecture
Wireframe & visual
User testing

Role

User experience research
Data analysis
Branding development
UI/UX design

To showcase the brand's distinct features and support its philosophy of empowering girls to reach their goals.

Business Needs

• Identified the need for an elegant, modern platform that aligns with their
business goals.

• With interviews, we discovered a lack of knowledge about the ketogenic
diet among customers. Our objective is to create clear and intuitive
components that attract new customers and enhance their shopping experience.

Empathize the users

During the weight loss journey, sudden changes in eating habits can have side effects.
Therefore, it is crucial for individuals to scientifically assess their bodies and select the
most suitable nutrition.
When shopping online for nutritional products, it is essential to minimize complexity for users.

Key findings

Eliminate customers' traditional perceptions of health products by introducing Avoketo
in the form of snacks and complementary foods.

Priority task

Branding development process check here

Deliver a user-friendly online platform that caters to diverse consumer needs
while emphasizing the brand's distinctiveness.

Deeper Understanding

Solution

Initial landing

One of the key changes was separating the shopping and keto diet components into distinct sections to improve clarity and navigation. Another focus was on reducing the number of steps required to complete a task, aiming to minimize the time needed for users to accomplish their goals.

• Customized keto drinks tailored to their specific dietary habits.

• The quiz consists of just five simple questions, enabling us to quickly gather the necessary information.

Take a short quiz from landing pagg

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Checkout

Shopping Journey